For the Love of NBA Finals and Twitter

Today, I saw something that struck a chord with me. Unless you’re living under a rock, at some point in the day you will be interacting with some aspect of social media. If you’re not personally using it, someone around you will be talking about something they saw...

Why Franchisors Shouldn’t Hire Franchise Firms

If you’re a franchisor seeking public relations and marketing support, your first thought may be that you should work with an agency that focuses exclusively on franchises. The logic makes sense – if an agency works with only franchise clients, they must be experts...

Delta. A Little Perspective From Economy Comfort.

Delta. It’s really the only airline I prefer to fly … domestically. Yes, grant me access to Air France or Virgin and I won’t complain. But domestically, out of Atlanta, I’m attached to the hometown favorite for reasons that have little to do...

Measuring your Brand’s Social Media ROI

In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s success on social media because there is no real solution. However,...