Isn’t it more important to find an agency who can deliver more than a service, more than a strategy … even more than results.
Isn’t it fair to say that what you really want, need and expect is an outcome.
Agencies thrive based on their ability to connect with the visionary. Do we understand you?
Well, if you fall into one of our markets, there’s a long list of predecessors who would acknowledge that we get you.
Companies have been disrupting industry for more than a century. Today, these fearless brands are no longer intimidated by the size and steadfast nature of an industry — public transportation, car buying, travel accommodations, real estate sales. With the right capital and strategy, they are on the move and we never aligned better with their spirit, energy and brashness.
Some may find it difficult to distinguish between a disruptor and a pioneer but we see the difference clearly. The inventor of the electric car is a pioneer as is the first tablet innovator. They’re not simply improving an industry, but rather creating a new category. TCBY pioneered frozen yogurt and then lost its way to disruptive brands like Pinkberry and Red Mango. They called us to make a pioneer relevant again. That’s what we do.
Often they launch and grow successfully under the radar for one of two reasons. One, they didn’t believe in the marketing return for the investment. Or two, they felt it was in the company’s best interest to stay stealth. But something changed along the way … such as an unsettling sense of competitive encroachment and as a result, a need to scale quickly, or possibly a desire to exit. Ironically, we lose more clients to acquisition following a successful valuation drive. You may even say unknown leaders are a bit of a sweet spot for us.
The agency founders worked in progressive boutique and global agencies led by fearless, dynamic women. And when they started the firm, it was with independent and ambitious women with a get it done mentality. Over the years, women entrepreneurs, second and third generation daughters and granddaughters as well as those persevering, glass-ceiling crashing gals, have found their way to our firm, not for an ego-driving motive, but because they know what we do is, well, good for business.