TECHNOLOGY | ONLINE | ECOMMERCE | STARTUP
Objective: Launch Carvana as a disruptive brand in the used car sales category, positioning it as the first 100% online car dealership.
Audience: Consumers | Investors | Media
Tactics: Initial Local Market Media Relations | Introduction of the First Car Vending Machine | Series of Random Acts of Kindess Events | National Media Relations Push | Media-Genic Stunts | Data Rich Infographics | Executve Team Roadshows
Results: T/K generated national media exposure with virtually every national business broadcast outlet — ABC World News, CNNMoney, Fortune Magazine, Fox Business, CNBC Power Pitch, Car and Driver, Yahoo! Finance, received Time Magazine coverage for two April Fool’s stunts, promoted the company’s successful raising of more than $500M in investment capital, secured rating as Forbes 5th Most Promising Company, all of which led to its recent successful Initial Public Offering in April 2017.