FINANCIAL SERVICES | DATA ANALYTICS
Objective: In 2013, FactorTrust brought Trevelino/Keller onboard as its agency of record to lead an aggressive communications strategy to elevate the company’s visibility among the fintech and broader national media.
Audiences: Financial Institutions | Non-Traditional Lenders | Media
Tactics: Concepting of a Quarterly Index Using Internal Data That Speaks to the 113 Million Underbanked Consumers in the U.S.| National and Trade Media Outreach | Executive Visibility and Expert Source Development
Results: The Underbanked Index established FactorTrust as the thought leader in data related to the underbanked market. Company growth via financial institution adoption led to an increased media relations strategy supporting the company’s CEO. Media success included exposure in the industry’s premier media outlets — US News & World Report, USA Today, MainStreet.com, The Street as well as direct to institution publications like CreditUnion Times and American Banker. T/K was also established as the company’s creative agency based on initial creative executions.