The College Football Hall of Fame & Chick-fil-A Fan Experience, the 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment and tourism district, teamed up with Trevelino/Keller as its lead integrated public relations and social media marketing agency to further the Hall of Fame’s social media presence while executing an aggressive media relations strategy. With a robust event calendar to support, T/K expanded the Hall of Fame’s media strategy with an aggressive regional and national strategy to tell the larger story of how college football ties together communities, not just on college campuses, but around the country.  While packaging events supporting mothers, fathers, military and of course, College Football Hall of Fame Players, T/K has increased media coverage and social engagement over the course of its first year as agency of record.