PROJECT DESCRIPTION

In order to appeal to the millennial audience, Delta Community Credit Union tasked Trevelino/Keller with the development of a new brand, voice and marketing directed towards this audience.  Included in the strategy was a Think Tank session to understand metro Atlanta millennials and their banking habits. In addition to the focus group session, T/K developed content and creative to support the audience, including an emotional video series, and a social media and blog strategy. Building the strategy from the ground up, Quarterlife became a way for Delta Community to provide content and banking tips specific to this audience.