GreenPrint, the world's leading innovator of carbon neutral fuel solutions, brought Trevelino/Keller onboard to develop its branding in advance of its launch. The startup was in the midst of talking to investors and needed the necessary tools to bring the brand to live. From refining a mult-layered messaging strategy to accurately convey GreenPrint's three patent-pending products to creating its logos, website and sales presentation, T/K helped bring the foundation of the brand to life. Post launch, GreenPrint reengaged with T/K to lead its traditional PR efforts, including the rollout of the company’s STRIVE Fuel to 122 pumps in Albuquerque, N.M. To celebrate the launch, T/K helped coordinate a ribbon cutting event with the local dignitaries and the Chamber as well as managed a free gas giveaway Facebook promotion.