Last month, I tagged along to a marketing seminar hosted by Trevelino/Keller at the entrepreneurial incubator, ATDC. We met with... ...
It’s In Our Wheelhouse
If you’ve heard it once, you’ve heard it 100 times. It’s in my “Wheelhouse.” In fact, you probably verbalized it a few times yourself over the years–client meetings, presentations, speeches, staff meetings. We’re glad you like it, because we think it’s a great brand for our broader mission to bring expertise together that selfishly makes us an “only stop solution” for any PR, Social or Marketing challenges. WheelhouseTK is not a whiteboard concept that we developed on Monday and launched on Tuesday. On the contrary, it’s an ongoing work in progress as we launch new initiatives, from Start-Up Council and X/pert Net to the recently launched Groovy Studios and Consume Brands.
Part of our inspiration is our own admission that Trevelino/Keller cannot be expert in all things that cross our desk. But what if we had a platform that made it easy to source experts in complementary service areas and made them feel right at home? Where collaborating wasn’t competitive but therapeutic, sustaining and rewarding, whether it comes in the form of gratis advice today or a sizable retainer tomorrow? Clients want the right skills assembled in a seamless fashion with less contracts, client contacts and agency management. It’s as if they’ve been asking for WheelhouseTK all along.