How Smart Is That?

How Smart Is That?

One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple TV’s recent release, Blackberry. For Gen Z, they missed the “Crackberry” era and the innovation of the smartphone. It was wild. As forecasters...
20 Years. For What It’s Worth.

20 Years. For What It’s Worth.

“For what it’s worth” is the idiomatic phrase used when giving someone a piece of information that may or may not be seen as useful or important. In many ways, it’s emblematic of public relations and marketing and a glimpse into our last 20...
Hiring One Or More Agencies. What’s the Case?

Hiring One Or More Agencies. What’s the Case?

This article isn’t about recession or inflation or how fortune favors the bold (which it does, by the way.) [link to Forbes piece] Maybe, it’s about all three. When meeting with big brands, tech upstarts and disruptors all trying to grow rapidly, the conversation...
What’s It Going to Cost to Refresh Your Website?

What’s It Going to Cost to Refresh Your Website?

From a consumer standpoint, 88% research product information before they make a purchase, online or in-store. And like it or not, your website is the backbone of your product information, whether you are a B2B or B2C company, e-commerce brand or not. Sure, you may be...