by Dean Trevelino | Aug 28, 2023 | Blog
One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple TV’s recent release, Blackberry. For Gen Z, they missed the “Crackberry” era and the innovation of the smartphone. It was wild. As forecasters...
by Dean Trevelino | Apr 10, 2023 | Blog
“For what it’s worth” is the idiomatic phrase used when giving someone a piece of information that may or may not be seen as useful or important. In many ways, it’s emblematic of public relations and marketing and a glimpse into our last 20...
by Dean Trevelino | Feb 10, 2023 | Blog
This article isn’t about recession or inflation or how fortune favors the bold (which it does, by the way.) [link to Forbes piece] Maybe, it’s about all three. When meeting with big brands, tech upstarts and disruptors all trying to grow rapidly, the conversation...
by Dean Trevelino | Jan 14, 2023 | Blog
From a consumer standpoint, 88% research product information before they make a purchase, online or in-store. And like it or not, your website is the backbone of your product information, whether you are a B2B or B2C company, e-commerce brand or not. Sure, you may be...
by Dean Trevelino | Nov 29, 2022 | Blog
I wouldn’t go so far as to say that public relations is sacred ground, a place of impartiality that the dollar cannot influence. However, those of us who were in the game before the advent of social media, influencer relations, sponsored content and all this...