PROJECT DESCRIPTION Arrow Exterminators, the sixth largest pest control company in the United States, sought an agency to expand its brand reputation on a local level. Utilizing a traditional public relations strategy with a heavy focus on local market outreach, Trevelino/Keller created and executed a strategy across Arrow’s 90+ locations in 10 states. While Arrow offered a stable of media ideas, the need for extensive media follow-up was critical. Specifically, T/K worked closely with Arrow to enhance ideas in order to increase the likelihood of television coverage. During the first year of its relationship, T/K supported 20 press releases resulting in a significant boost in coverage for the brand with 100+ earned media hits, 78 of those being local television opportunities, and more than 56 million impressions. Additionally, T/K provided social media strategies throughout the year that resulted in the transition of Arrow’s social media business to the agency. In preparation for the company's 50th Anniversary, T/K concepted the ‘50 for 50’ Employee Challenge to encourage employees to volunteer a minimum of 50 hours each with the goal of generating 50,000 community service hours in 2014. The Anniversary year was topped off with the production of symbolic “ants” for use with Arrow’s major sports partnerships and a coffee table book showcasing the first 50 years of Arrow.