Trevelino/Keller uses a strategic cadence of proactive and reactive pitches to keep its client, Belgard, top of mind among industry trade publications. Leveraging the American Society of Landscape Architects’ annual trends survey, T/K created an infographic highlighting the data along with both Belgard’s products and industry expertise in the space. Survey data and statistics allow us to provide third-party attribution, catching the attention of editors and readers without being too self-serving, paving the way for our client’s knowledge and imagery to tell the story.