PROJECT DESCRIPTION

Belgard, the leader in hardscapes and outdoor design, tapped Trevelino/Keller to lead its national, regional and trade media efforts. After a successful first year of engagement, Belgard increased its resources for regional and local work and charged T/K with driving more awareness and leads. Executing on a proactive and reactive media relations strategy, T/K works closely with in-house design experts and the brand’s field marketing managers to identify trends and projects to highlight across the country, creating a strategic cadence of media outreach. The resulting coverage highlights Belgard’s products, knowledge and resources in print, online and broadcast outlets including DIY Magazine, Traditional Home, Forbes, Realtor.com, the Chicago Tribune, NBC Atlanta, FOX Charleston and more.