Bibby Financial Services wanted to expand the reputation of their UK-based brand in the U.S. and Canada. The commercial finance leader engaged Trevelino/Keller for a full PR strategy which included heavy media relations, marketing collateral development and a robust customer testimonial program, as most of the company’s new clients are acquired through referrals. T/K produced a number of client testimonial videos which the brand used in sales outreach and as collateral for its website.