Corner Bakery Cafe tapped Trevelino/Keller to lead its B2B PR strategy including drafting ongoing press releases, media outreach to trade and business media. T/K developed a PR and marketing calendar that highlighted all activities, including seasonal and scheduled editorial opportunities and tactics aligned with the brand’s overacting strategy. In addition, T/K came to the table with campaign ideas to support Corner Bakery Cafe’s larger initiatives, including growing leads for airport and Southeast locations. Both campaigns resulted in signed franchise agreements and combined media, digital, email communication and association outreach.