Free to Breathe is a lung cancer research and advocacy organization dedicated to doubling lung cancer survival by 2022. Trevelino/Keller was tasked with leading media relations efforts surrounding 5K Run/Walks across the Southeast. Work included drafting press releases, media alerts and outreaching to local media. Leveraging existing relationships with media and through a persistent approach, T/K secured multiple television segments, print articles and blog posts which promoted and highlighted the events, volunteers, participants and the organization.