PROJECT DESCRIPTION

The founders of the Kyle Pease Foundation, a 501(c)3 nonprofit dedicated to improving the lives of people with disabilities through sports, were awarded the opportunity to participate in the 40th anniversary of the IRONMAN World Championship in Kailua-Kona, Hawaii on October 13, 2018. The only wheelchair assisted duo to compete in the event, Kyle and Brent Pease made history as the first push-assist brother duo to ever complete the most grueling single-day endurance race in the world. To help maximize this opportunity that was 7-years in the making, the Pease brothers tapped Trevelino/Keller to lead an aggressive media strategy. Targeting national broadcast, print and online publications as well as leading podcasts, T/K garnered 190 media placements, reaching more than 20 million impressions, in outlets such as CNN, The Athletic, CBS Evening News and more.