PROJECT DESCRIPTION Discrete Wireless tasked Trevelino/Keller with a rebrand initiative that incorporated new image and messaging as well as a new approach to its website, which would anchor the company’s key differentiators within the fleet tracking industry. The overall design needed to reflect every aspect of their business culture and the solutions they offer. Working on a two-month timeline, T/K conducted naming and messaging sessions, generated a new name that better aligned with the vision of the company, conceptualized the visual aspect of the brand, developed updated company messaging, drafted website copy and re-engineered the look and feel of the website and social media properties. T/K then launched the rebranded company, NexTraq, tapping into industry analysts, digital marketing, social media and horizontal and vertical media. In the six years following the relaunch, the integrated approach drove upwards of 75% of all new business leads through marketing channels. Today, NexTraq is considered a leading provider of GPS fleet management solutions.