NG1 Technologies, a cleantech solutions company, tasked Trevelino/Keller with increasing brand awareness and visibility for the company and its signature product, NG1 TechFlo Exhaust. The aftermarket exhaust system reduces black soot emissions while also providing dramatic fuel savings for trucking drivers. Following a messaging session, T/K provided messaging and positioning that explained the complex technology in an approachable and digestible way for potential customers, investors and media. T/K updated the website and employed a media relations strategy that connected NG1 Technologies’ CTO and CEO with target business, vertical and horizontal publications and increased the company’s social media followers by 322 percent in less than one year.