Parkview on Peachtree is the new model for mixed-use developments seamlessly incorporating the surrounding greenspace, mass transit, park and fitness trails into a diverse blend of retail, office and residential space. Trevelino/Keller was charged with creating the brand and telling the story to lease prospects, the community and ultimately consumers.  T/K utilized video, web, creative design and traditional PR for the campaign, which has led to Parkview on Peachtree being sought out as the go to on new development in the direct area and the Southeast.