When challenged to raise the profile of SOC Telemed from a thought leadership standpoint, T/K landed on a phased approach to profile and elevate individual leaders across the industry. Beginning with a radio media tour, MAT Release and bylined article strategy, results quickly accumulated. In less than one year, we secured 13 radio interviews, 1044 local news placements across SOC’s core markets and 8 bylined article placements. This approach ultimately supported the CEO’s naming as a member of the Forbes Technology Council along with a profile in the Washington Business Journal.