Owned media offers you two distinct advantages over other media. One, you have complete control over the message and voice delivered via a range of formats. Two, unlike a paid media format, you have long form opportunities necessary to tell stories — complex, humorous, emotional. Owned is THE blank canvas for your brand.
WHERE DO I START?
This long form of content can feel overwhelming to produce like the difference between writing an article and a novel which is why small and mid-size companies struggle to launch and sustain. Those that do it well, differentiate themselves. And this is one area where it’s better to start big — write your brand story, from product to service, to culture to intentions. That’s where you start.
TAKING OWNERSHIP
- SIte Audit
- SEO Audit
- Content Audit
- Web Wireframe/UX
- CMS Setup and Development
- Web Design
- Web Maintenance and Security
- Blog Strategy
- Blog Calendar
- CRM Setup
- Email Design
- Email Campaign Management
- Podcast Strategy
- Podcast Production
- Webinar Strategy
- Webinar Production/Promotion
- Video & Photography
