Owned media offers you two distinct advantages over other media. One, you have complete control over the message and voice delivered via a range of formats. Two, unlike a paid media format, you have long form opportunities necessary to tell stories — complex, humorous, emotional. Owned is THE blank canvas for your brand.

WHERE DO I START?

This long form of content can feel overwhelming to produce like the difference between writing an article and a novel which is why small and mid-size companies struggle to launch and sustain. Those that do it well, differentiate themselves. And this is one area where it’s better to start big — write your brand story, from product to service, to culture to intentions. That’s where you start.

TAKING OWNERSHIP

  • SIte Audit
  • SEO Audit
  • Content Audit
  • Web Wireframe/UX
  • CMS Setup and Development
  • Web Design
  • Web Maintenance and Security
  • Blog Strategy
  • Blog Calendar
  • CRM Setup
  • Email Design
  • Email Campaign Management
  • Podcast Strategy
  • Podcast Production
  • Webinar Strategy
  • Webinar Production/Promotion
  • Video & Photography