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Helping your franchise client grow customers beyond public relations

Helping your franchise client grow customers beyond public relations

by Dean Trevelino | Mar 8, 2016 | Public Relations

At Trevelino/Keller we work with a variety of franchise clients from industry stalwarts to those just beginning their franchise journey. While public relations is the bread and butter of services we provide, many of the smaller franchises, as well as large franchises...
ABOUT T/K

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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Join Kate for a day in the life in the office! ☕️✨ Join Kate for a day in the life in the office! ☕️✨

As an Account Director nearing nine years at T/K, Kate keeps everything running smoothly without ever making it look stressful. From leading client relationships to shaping T/K strategy, she’s always thinking ahead and finding solutions before problems even pop up.

She’s also the kind of person everyone gravitates toward, bringing humor, support, and a much needed coffee break energy to the day. Smart, steady, and always showing up for her people, Kate makes a big impact in all the right ways 🤝💥
We always enjoy an in-person client visit! This we We always enjoy an in-person client visit! This week, our Omaha-based friends at Conductix-Wampfler joined us in Atlanta for the #MODEXShow, where they showcased their products and solutions, including their latest NxBB upgrade.

It was great connecting on the showroom floor and continuing the conversation over a fantastic meal at @okuatlanta. 🍣

Next stop: Omaha?! 👀
#1 Ranked in organic growth in America. And we co #1 Ranked in organic growth in America.  And we could not be more proud of our “Difference Makers” at Trevelino/Keller. 

O’Dwyer’s Top PR Firms Overall 2026 Rankings released this month placed Trevelino/Keller among the 10 highest growth firms [$7M+] among traditional agencies; however, only Trevelino/Keller grew without acquisition, a pure organic play thanks in part to its “AI Due Diligence” strategy it carries into 2026. 

That is something worth celebrating! 👏

But we're not stopping here. 🚀 Heading into Q2 2026, we're leading with “Earned Media is the New Algorithm” ... a self-reinforcing cycle of authority, balancing public relations, growth marketing, and authentic storytelling to navigate the changing landscape of AI visibility and optimization shifts across SEO, AEO, and GEO. 

Co-CEO Genna Keller states, "Our mission, beyond rankings or AI, remains intact. Make a measurable difference in our clients’ business. We tell staff, be a Difference Maker. It’s that simple.”
Super grateful the team keeps saying yes to our vi Super grateful the team keeps saying yes to our video ideas… no matter how questionable they get 😅🎬
Another Wild Blue Yonder adventure for the books! Another Wild Blue Yonder adventure for the books! 🌍✨ Senior Design Director Jonathan and his husband Scott took off on a multi-stop Caribbean escape, starting in Curaçao and wrapping up in Aruba. 

Trevelino/Keller’s global agency travel program randomly rewards a dream destination getaway to a team member every quarter.🌴

In Curaçao, Jonathan was immediately struck by the vibrant blue water and colorful Dutch-Caribbean architecture that defines the island. 🏝️ From exploring local spots to diving into the food scene (including a surprisingly delicious first taste of banana soup 🍌), the trip blended culture, cuisine, and nightlife.

To close it out, he hopped on a quick flight over to Aruba, skimming along the coast of Venezuela, to soak up the island’s famous white-sand beaches and lively energy. ✈️🌅

From colorful streets to crystal-clear waters, this Wild Blue Yonder trip checked every box. ✔️
Cue the lights, sound effects, and a little friend Cue the lights, sound effects, and a little friendly competition 🎤✨

We kicked All Hands off with company updates, turned up the energy at @gameshowbattlerooms.atlanta, and wrapped the night with dinner and drinks.

Nothing better than bringing the whole T/K crew together to celebrate the team's success!
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