PR Builds and Safeguards Reputation
In the Age of Intelligence, PR May Be What You Lean on the Most.
Reputation Marketing
Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.
Earned Media
There’s no market, no vertical, no outlet we can’t penetrate. Just give us the time.
Organic Social
It’s about striking the balance between human thought and software enabled to ensure you can manage the cadence shrewdly.
Executive Visibility
We think about visibility from three points of view — the pen, the speech and the community.
Content Development
A dedicated content team strong in short and long form editorial — releases, bylines, white papers, podcasts, blogs.
Brand Messaging
Sometimes messaging is taken for granted. Our mission, articulate the EdgeTK you have over the competition. It’s that simple.
Influencer Relations
The most effective agencies have invested in the software to manage and metric every step of the campaign.
TechStack
We test, then invest, evaluate and update continuously because it’s what powers our human capital.
Meltwater
Media Database
Meltwater provides a robust online media database. It also provides media monitoring and intelligence, allowing our clients to see key earned media KPIs.
TV Eyes
Broadcast Coverage Tracking
Qwoted
Media Opportunities Database
Muck Rack
Media Database
Muck Rack is a media database that provides insight into the social sharing of reporters across the globe.
PodChaser
Podcast Media Database
Mitch Leff Media Match & Database
Database of Atlanta Media Contacts
Mitch Leff’s Media Match provides a robust database of Atlanta-based media and allows for Atlanta clients to be paired with media-seeking stories.
HERO & Profnet
Media Opportunity Database
Profnet (owned by Cision) and HERO are in-bound media inquiry services allowing reputable reporters to find sources for stories.
Tagger
Influencer Platform
Crisis Communications
We have been on the front lines of a crises more times than we care to acknowledge, from the Gulf Oil Spill to the COVID Pandemic to widespread pork, fruit and vegetable recalls. Learn about our approach to controlling the situation and minimizing the impact.
How We Staff
Our staffing model is designed for maximum output. We introduce the country’s #1 retention rate integrated into a hub and spoke team starting with the lead at the center empowering the spokes – specialist, consultant and managers – all aligned with an outcome-driven strategy.
Dean Trevelino
Co-CEO & Founder
Genna Keller
Co-CEO & Founder
Heather Graham
Managing Director
Lisa Williams
Senior Executive Vice President
Colleen Murphy
Senior Executive Vice President
Christy Olliff
Senior Executive Vice President
Kelly Ronna
Senior Executive Vice President
Lauren Shankman
Senior Executive Vice President
Elisa Suri
Vice President
Jason Gilbreth
Vice President
Emily Rios
Vice President
Hilari Barton
Vice President
Rachel Jimenez
Account Director
Haley Meyer
Account Supervisor
Kate Laird
Account Supervisor
Katie Huff
Account Supervisor
Lauren Watt
Account Supervisor
Brianna LaRouche
Account Supervisor
Harper Beckham
Account Supervisor
Madelyn Hill
Senior Account Executive
Jai-la Hansford
Account Executive
Adrianna Allen
Account Executive
Katie Alexander
Account Executive
Amanda Cross
Account Executive
Ciara Pysczynski
Account Executive
Davis Ledford
Assistant Account Executive
Lauren Schmidlkofer
Assistant Account Executive
Immersed in the home market for several years, Trevelino/Keller drives national, regional and trade PR and influencer relations for this Atlanta-based outdoor living market leader. Working closely with in-house design experts, thought leaders and innovators, Trevelino/Keller identifies trends and projects to highlight across the country, creating a strategic cadence of media outreach. Storylines speak to improving home investment values with outdoor living spaces, trends in home design, product innovation, and contractor program support. The resulting coverage highlights Belgard’s products, knowledge and resources in print, online and broadcast outlets including Architectural Digest, Forbes, US News & World Report, DIY Magazine, House Beautiful and more. Trevelino/Keller also leads Belgard’s influencer relations partnerships, which results in not only online visibility, but also earned media coverage in publications such as Atomic Ranch and Architectural Digest.
Trevelino/Keller also concepted and planned an annual influencer engagement event, maximizing the client’s sponsorship of the HGTV® Dream Home. This includes planning a two-day, unique experience for content creators and influencers to travel to the designated city and receive a sneak peek of the media brand’s showhouse.
Trevelino/Keller’s responsibilities include everything from theme ideation, attendee selection and invitations, vendor coordination, travel arrangements, gifting design and management, and a curated, unique experience for attendees to immerse themselves into the hyperlocal culture of the destination. These events culminate in a tour of the home with HGTV designer and host, Brian Patrick Flynn. To top it all off, the multi-day event has been called “best-in-class” by Belgard’s president and leadership team.
