Marketing the Future of Transportation with Industry Leader, Werner Enterprises

Trucking and third-party logistics leader, Werner Enterprises, tapped Trevelino/Keller to support its organization with PR and marketing efforts. Through an integrated reputation marketing strategy, we focused on elevating Werner’s thought leadership position, enhancing its brand awareness and supporting its digital and paid media presence.

We were successful in reaching logistics and supply chain writers at top-tier publications (CNBC, Forbes, Wall Street Journal), and trade publications such as Freightwaves, Heavy Duty Trucking and more. Lead generation efforts resulted in positive ROI, improving visibility to shareholders, investors, partners and customers.

Enhancing Digital & Web Experience

To support Werner’s business objectives, we supported the marketing team with an improved website experience. The website focused on a mobile-first, SEO- and UX-optimized experience that supported education, awareness and getting professional drivers and customers to the right place.

Beyond the website, the team focuses on other digital executions, from email marketing, display and programmatic advertising, lead generation efforts through various digital channels and more. The 360-degree marketing plan enables Werner to highlight the company’s solutions, expertise and brand leadership in a variety of ways.

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