Winning The Consumer
It Takes a Multi-Dimensional Approach — Brand, Reputation and Inbound Marketing.
A Changing Consumer Landscape
If you want to reach consumers these days, you have to get out in front of their media consumption, across multiple channels with varying degrees of influence.
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Traditional earned media and its sibling, affiliate PR, remain important because its credibility, impartiality and reach beyond its publication, make it an important starting point.
02
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Influencers are not going away anytime soon. The category has been quantified and qualified for both brand and influencer benefit. Over time, we may see the cost to entry changing, but brands need influencers.
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The noise is as loud as ever in fighting for consumer mindshare, which means paid search, display and social continue to be the backbone of the Internet, streaming services and on occasion, traditional outlets.
Where We Play
There’s no denying it. 2020 changed business forever. Sure, some traditions and routines have bounced back, but the digital age has greater momentum now more than ever. Regardless of your product or service, companies must lean into a digital marketing strategy as part of their status quo marketing and public relations efforts. But what to do–inbound, outbound, reputation marketing, and how much to spend, is not something to leave to ChatGPT. It needs careful thought.
Architecture
Automotive
Beauty & Fashion
Consumer Electronics
Consumer Goods
Devices
eCommerce
Food & Beverage
Fitness
Home Construction
Home Goods
Manufacturing
Mobile Applications
Retail
Specialty Retail
Travel
Architecture
Automotive
Beauty & Fashion
Consumer Electronics
Consumer Goods
Devices
eCommerce
Food & Beverage
Fitness
Home Construction
Home Goods
Manufacturing
Mobile Applications
Retail
Specialty Retail
Travel
It has purposefully been a catch all for retail, ecommerce, travel, tourism, home improvement. Cumulatively, we rank as one of the best in the country.
Owning an Emerging Wellness Market
As a top health and wellness trend, practitioner-assisted stretch studios have gone from non-existent to sought after, while hospitality brands like the Ritz Carlton adopt it as well. Pioneer Stretch Zone called on Trevelino/Keller to reinvent the brand, including a new logo, brand approach and store experience. With over 300 locations nationwide, the new, modern branding attracted those in every walk of life, from aging seniors and weekend warriors to lifestyle enthusiasts. From a new logo treatment to in-store signage, the new branding supported consumer and franchise marketing efforts and drove the brand to exponential growth across the country.
After a successful brand relaunch, Trevelino/Keller supported Stretch Zone with an aggressive PR strategy to demonstrate the power of stretch to each new market entry, including national and local coverage to drive awareness. This included broadcast segments and go-to-market event support that combined community engagement and brand awareness that catapulted the brand into each market with success.
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