Elevating Interface’s Journey to Sustainability
Interface tapped Trevelino/Keller to support its public relations efforts, specifically elevating the brand’s design expertise, products, and thought leadership. A key element of our efforts revolves around elevating the company’s 30-year sustainability journey and mission to reduce global warming, driving awareness of its innovative initiatives and achievements, like the ReEntry™ Reclamation & Recycling Program, cradle-to-gate carbon negative carpet tile, and more.
Its overall commitment to be carbon negative by 2040 would play well at Climate Week and Bloomberg Sustainable Business Summit as well as lead to Fast Company’s Most Innovative Companies and Innovation by Design, the UN Climate Action Award and national coverage by The New York Times.
Growing From B2B to B2C
Building on the success of our relationship with Interface, Trevelino/Keller was also selected to drive visibility and awareness of its B2C area rug brand, FLOR®. Through design trend content, product launch support, an expansive award program, and more, we’ve secured coverage in Better Homes & Gardens, Martha Stewart Living, Fast Company, The Strategist, Apartment Therapy, and The Washington Post.
Ready To Start Something Disruptive?