ATLANTA, March 7, 2017 /PRNewswire/ — Atlanta Bread, one of Atlanta’s early franchise successes, recently announced its partnership with Trevelino/Keller, a full service digital public relations and marketing firm based in Atlanta. Trevelino Keller will support Atlanta Bread in its brand revitalization with digital marketing and creative services, initially developing a fresh creative strategy to push its new brand image and boost expansion. The firm has clients located across the U.S., including franchises such as Johnny Rockets, Staymobile and Discovery Point Child Development Centers.
What started as a small sandwich café in Atlanta, has expanded into franchise locations across the country in states such as Georgia, North Carolina, Alabama, Arkansas, Colorado, Wisconsin and New Jersey. Atlanta Bread began offering franchise opportunities in 1993, seeing an unmet need for healthy dining options featuring the freshest ingredients in the fast casual industry. By franchising the business, the company could meet the needs of consumers, while continuing to drive expansion. With Trevelino/Keller’s award-winning reputation in the sector, Atlanta Bread is gearing up for new growth in 2017.
“We ultimately decided to partner with Trevelino/Keller because of its background with food and beverage franchise clients and expertise in the digital realm,” explains Basil Couvaras, Vice President & COO of Atlanta Bread. “The agency brings a hands-on approach to every aspect of the franchise, from menu to digital trends and fresh creative, we are confident that they will be able to support our brand refresh efforts and bolster sales growth in franchise locations across the country.”
The fast casual experience, fresh food and healthy ingredients are what set Atlanta Bread apart from other sandwich café franchises. For this reason, the company hopes to showcase its food as the brand’s biggest asset in 2017 campaigns. Trevelino Keller and Groovy Studios, the firm’s in-house creative team, will lead the effort, developing a new creative strategy, including updated campaigns and overall branding to express a fresh image. These efforts will be supported by Trevelino/Keller’s in-house digital team, developing a strategic approach to establish the brand’s online presence.
“Atlanta Bread is a well-known, established brand in the Southeast and the franchise industry, its new brand direction has the foundation to differentiate itself in the category,” explains Dean Trevelino, principal, Trevelino/Keller. “Our suite of services today line up extremely well with a brand that recognizes the power of creative and hyperlocal marketing space.”
About Atlanta Bread
In 1993, Atlanta Bread began as a small sandwich cafe in a suburb of Atlanta, Georgia. Known for its fine ingredients and exceptional sandwiches, salads, soups and pastries, it quickly became a fast-growing concept that satisfied appetites with fresh, quality food in a casual, friendly setting. Building on its 23-year heritage, the company recently launched a major brand revitalization designed to honor its customers and community by crafting delicious food and offering it in home-like surroundings through its local owners. Customers who treasure Atlanta Bread can enjoy the items they’ve always known, while exploring new additions to the menu that are fresh, flavorful and filled with ingredients that can be eaten every day. Atlanta Bread has franchises throughout the country. Visit http://atlantabread.com/locations for a full list of locations and follow the company on Facebook and Twitter.
