by Dean Trevelino | Jul 17, 2019 | Blog
We like to compete as much as the next company. Maybe even a bit more. And yes, we want to win. Not at all costs or really, any costs. We win with sweat equity … resourcefulness, a sense of urgency … team play. So it may come as a surprise, even sound like a...
by Dean Trevelino | Jul 1, 2019 | Blog
At T/K we are consumed by the role we play in tackling our client’s business opportunities and challenges. In that same spirit, it’s important to look inside our agency and challenge not only how we engage with our communities, but what role we should play. The T/K...
by Dean Trevelino | Apr 17, 2019 | Blog
As a digital strategist I’m often asked for my perspective on new tools and technology. Fortunately I’m always on the lookout. Here’s a rundown of the litany of snazzy “solutions” that have crossed my desk in recent months: machine learning for media optimization....
by Dean Trevelino | Mar 8, 2019 | Blog
As graduation season quickly approaches, the pressure to land a “real world” job is on the rise for college seniors. Transitioning from college to career sets the start of a new, exciting journey that can also be incredibly daunting. Just last year, I experienced the...
by Dean Trevelino | Dec 19, 2018 | Blog
Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed to “word of screen.” As a society, we follow and obsess over complete...