by Dean Trevelino | Dec 11, 2018 | Blog
When it comes to the world of marketing, it seems that we’re always trying to reinvent the wheel. Sure, as the digital world pushes forward, there is a real need to adjust our tactics to secure a competitive edge. But the root of what we’re trying to accomplish...
by Dean Trevelino | Nov 27, 2018 | Blog
Let’s face it, clients leveraging media relations want a constant flow of coverage. Why shouldn’t they? But even as today’s media landscape continues to transform and the 24-hour news cycle reigns supreme, we find ourselves relying on company updates, in-house data...
by Dean Trevelino | Nov 8, 2018 | Blog
As a designer, I often find myself looking through industry blogs and websites to see what new trends are appearing in the world of graphic design and typography. While my findings are typically limited to inspiring visuals or minor updates in the world of software, I...
by Dean Trevelino | Jan 16, 2017 | Blog
Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
by Dean Trevelino | Jan 13, 2017 | Public Relations, Social Media Intel
From Pokémon Go to a mom wearing a Chewbacca Mask, 2016 featured an array of brands reaching consumers in new, creative ways via mobile and digital avenues. As an influx of brands established and executed digital and mobile strategies, it may come as no surprise that...