by Dean Trevelino | Jul 26, 2016 | Public Relations
I’ve been attending school in the heart of Silicon Valley for the past year. At a certain point in most relationships I’ve formed at school, there comes a time when I get “the pitch”: my counterpart gives me the lowdown on the venture he/she plans to start, “probably...
by Dean Trevelino | Jul 6, 2016 | Public Relations
Finally…Twitter has decided to expand that little white box that we’re supposed to get everything we need to say to the world in 140 characters or less. In a recent announcement, Twitter stated that media links, pictures, quoted tweets and usernames in a reply tweet...
by Dean Trevelino | Jun 16, 2016 | Public Relations
Today, I saw something that struck a chord with me. Unless you’re living under a rock, at some point in the day you will be interacting with some aspect of social media. If you’re not personally using it, someone around you will be talking about something they saw...
by Dean Trevelino | Jun 9, 2016 | Blog
When I first realized going to see Hamilton on Broadway could be the theme of my TKXplor trip I thought it might be a hard sell. I’m not jetting off to an exotic location— the reality of 3 school age children, a messy calendar, and a plethora of work and...
by Dean Trevelino | May 18, 2016 | Public Relations
If you’re a franchisor seeking public relations and marketing support, your first thought may be that you should work with an agency that focuses exclusively on franchises. The logic makes sense – if an agency works with only franchise clients, they must be experts...