by Dean Trevelino | May 16, 2016 | Public Relations
Delta. It’s really the only airline I prefer to fly … domestically. Yes, grant me access to Air France or Virgin and I won’t complain. But domestically, out of Atlanta, I’m attached to the hometown favorite for reasons that have little to do...
by Dean Trevelino | Apr 19, 2016 | Public Relations
In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s success on social media because there is no real solution. However,...
by Dean Trevelino | Apr 18, 2016 | Public Relations
Every public relations and marketing agency wants to grow its list of clients. The more brands you service, the more money your agency receives. While that model might ring true, its leaves out a critical element that is necessary for sustainable and consistent growth...
by Dean Trevelino | Mar 22, 2016 | Public Relations
The idea of a new journey puts a twinkle in my eye and a few butterflies in my stomach. Once I realized that my next journey would be the biggest one yet, those butterflies soon began to multiply. Starting my career was something that I have dreamed about since...
by Dean Trevelino | Mar 17, 2016 | Public Relations
“The state of our [media] union is strong!”—so says the 2016 Cision Media Landscape report. Released annually, the report is a survey of 346 journalists, bloggers and influencers that takes a look back at the trends that shaped the previous year and also anticipates...