by Dean Trevelino | Oct 6, 2015 | Public Relations, Social Media Intel
The Big Picture In terms of social media, we’ve all embraced the fact that the trends are forever changing. Left and right, new features are added and algorithms are updated to enhance the user experience within each platform. Whether it’s Instagram’s new 30 seconds...
by Dean Trevelino | Oct 1, 2015 | Public Relations, Start-Up Talk, Startup Movement, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR, Tech News
One of the great things about being headquartered in Atlanta is our agency’s presence at Atlanta Tech Village (ATV). If you haven’t been yet, I highly recommend heading to Buckhead to see first-hand what’s happening. They’ve created not only a visually stunning...
by Dean Trevelino | Sep 30, 2015 | Public Relations, Social Media Intel
In terms of digital marketing, building your audience matters. You can achieve this by integrating campaigns through social media platforms like Twitter, Facebook, Instagram, LinkedIn and a variety of new platforms, including one we have been enjoying lately –...
by Dean Trevelino | Sep 23, 2015 | Public Relations, Social Media Intel
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...
by Dean Trevelino | Sep 15, 2015 | Public Relations
Every core messaging session I lead with a new client begins with this exercise: “Pretend we’re sitting next to each other on the plane, and I’ve just asked you what you do. How do you explain, in layman’s terms, what your company does and why it is relevant?” Easy...