by Dean Trevelino | Mar 27, 2013 | Public Relations
I sat on a plane recently next to a woman reading a self-help book titled “Act Like a Lady. Think Like a Man!” Really? I haven’t read the book, but dislike the premise already. Spurned by Sheryl Sandberg’s “Lean In: Women, Work and the Will to Lead” book, there’s...
by Dean Trevelino | Jan 29, 2013 | Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR
It’s almost scary to think how many years now separate me from my undergraduate education at Emory University. Let’s just say I could potentially be a parent to some of the undergraduates currently enrolled. The four years I spent there were wonderful; I managed...
by Dean Trevelino | Jan 28, 2013 | Social Media Intel, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR
In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It...
by Dean Trevelino | Dec 21, 2012 | Public Relations
There are plenty of reasons to make resolutions, and just as many reasons to break them. In general, I hate resolutions because they never work. They’re made in haste, at a time when we’re already pushed to the limits with obligations and responsibilities. However,...
by Dean Trevelino | Dec 4, 2012 | Blog
About a week later after it started popping up on my News Feed, my Facebook friends seem to have finally realized that the ‘privacy notice’ protecting their personal details and data from unauthorized copying is fake. The notice scam was the second one this year and...