by Dean Trevelino | Feb 16, 2012 | Public Relations
For the third year in a row, the Super Bowl has broken its own record for the most watched TV program in history. According to Nielsen Fast National Data, a record 111.3 million people tuned in for the Patriots vs. Giants rematch in , topping the 2011 game by 300,000...
by Dean Trevelino | Jan 31, 2012 | Public Relations
When confronted with a life-threatening situation, 90% of people freeze or panic, says Laurence Gonzales in this exploration of what makes the remaining 10% stay cool, focused and alive. Gonzales (The Hero’s Apprentice; The Still Point), who has covered survival...
by Dean Trevelino | Jan 23, 2012 | Public Relations
On the day of Joe Paterno’s passing, it is even more apparent than ever that the 32-member Penn State Board of Trustees needs an expeditious exit. At quick glance, the board consists of a respectable list of leaders of Pennsylvania industry, political leaders and...
by Dean Trevelino | Jan 20, 2012 | Blog
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s...
by Dean Trevelino | Jan 20, 2012 | Blog
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It...