by Dean Trevelino | Dec 22, 2011 | Public Relations
With 2012 a couple of weeks away, people from across the country are in the process of deciding what their New Year’s Resolutions will be for the year. Whether the resolution is related to fitness, healthy eating, financial growth or spending more time with family, a...
by Dean Trevelino | Dec 14, 2011 | Blog
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to...
by Dean Trevelino | Dec 13, 2011 | Public Relations
I am not a shopper. Never have been. I didn’t get that “female gene” in my core. I’d rather do . . . well, just about anything rather than shop. I only venture into retail brick-and-mortar stores when I absolutely have to, for a specific need. A quick trip into...
by Dean Trevelino | Dec 7, 2011 | Public Relations
Down with the “sexy shot” on Twitter! Now that we are all active users of social media tools, it’s clear that Twitter, Facebook, Linkedin and the like have become qualified, valuable ways to connect and communicate. It’s effective and beautiful. Social media opens up...
by Dean Trevelino | Dec 6, 2011 | Public Relations
It’s not enough to simply write about data any longer; the world wants visuals. Infographics are a way to communicate complex stories, using graphics, icons and illustrations to create a single image that is easily understandable. Naturally, infographics have...