by Dean Trevelino | Jun 4, 2009 | Blog
I’m not a big fan of that movie (the female lead character seemed so weak to me – desperate to have her man and to follow him anywhere), but that line keeps resonating over and over in my head lately. It’s something I wish I could say to companies and non-profits...
by Dean Trevelino | Apr 2, 2009 | Blog
The social media movement has taken over the lives of more than 60 percent of Americans, according to the recent Cone Business in Social Media Study. More importantly, the survey also found that 93 percent of social media users believe a company should have a presence...
by Dean Trevelino | Mar 30, 2009 | Blog
The end of March is near, and the beginning of April is upon us … this first full month of spring brings not just April showers, but also the time-honored favorite day of pranksters worldwide, April Fool’s Day. As we prepare to get punked by friends, loved ones...
by Dean Trevelino | Mar 3, 2009 | Blog
Spring is almost here. And after a very cold winter, we are all ready for it. It’s time for breaking out of our winter doldrums and for trying new things. Baby birds will hatch into an uncertain future and flee the nest. Cubs will leave the den and the warm safety of...
by Dean Trevelino | Dec 22, 2008 | Public Relations
As we close out 2008, we reflect on the dramatic changes seen this year in how companies, including our clients, participate in social media. Going forward, many industry experts agree that we’ll see social media tools and communities continue to take shape in 2009,...