HO HO HOliday Gift Guides

HO HO HOliday Gift Guides

Beginning in November and running through the holidays, every publication imaginable runs a holiday gift guide. Even with a down economy, it is the time of year when consumers are actually ready to buy and they look to their favorite publications for recommendations. ...
Change You Can Believe In

Change You Can Believe In

The world of social media is changing at a rapid fire pace.  This constant evolution and the breakneck speed at which things spread, not to mention the sheer volume of tools and outlets, can be overwhelming.  It can be enough to make marketers wonder – is it even...
Should We BCS the Presidential Election?

Should We BCS the Presidential Election?

The debate around who is worthy for this year’s #1 and #2 teams to compete for the BCS national championship lives on after yet another upset over the #1 ranked team, Texas in this case.  The Big 12, in recent history, a one or two team league, has an amazing class of...
Mad Men … Unfashionably Off Strategy

Mad Men … Unfashionably Off Strategy

There are few television shows I watch these days, fewer that I enjoy.  Those that I do watch are quite a few clicks away from the major networks.  Occasionally, my eye turns toward the preview of a new show or more often, struggles to hide from its incessant barrage...
Armageddon Will Have to Wait

Armageddon Will Have to Wait

Doom and gloom. The phrase or mood of the day … that is, any day you turn on cable news, read the paper, open up to a Yahoo default screen. Wall Street, in all its aggressive financial gaming, is tryingto siphon away the spirit, the promise and the pursuit of even a...