by Lauren Watt | Sep 23, 2020 | Blog
A Lesson in Pandemic Perseverance. Many things could be said about working in the public relations and marketing industry amid a global pandemic. For one thing, communication has never been more critical with internal employees, consumers and stakeholders all looking...
by Lauren Watt | Nov 1, 2018 | Blog
Working with clients is one exciting element of what we do as an agency. Empathizing alongside them, working to build effective strategies, supporting their objectives…I find these all to be rewarding aspects of my day-to-day activities. In addition, one of the most...
by Lauren Watt | Oct 16, 2018 | Blog
Last week was Atlanta Cyberweek – hosted by the Metro Atlanta Chamber and Baker Donnelson. The week provided insight into the Georgia cybersecurity ecosystem and offered attendees the opportunity to have real-world practice in the ever-evolving cyber security...
by Lauren Watt | Oct 5, 2018 | Blog
Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside this industry, this means having to adapt how we approach media relations,...
by Lauren Watt | Sep 28, 2018 | Blog
In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured… Forbes, Fast Company and Wall Street Journal, to name a few. But,...