by Lauren Watt | Mar 7, 2018 | Blog
ATLANTA, March 7, 2018 /PRNewswire/ — Sakrete®, the first ready-mix bagged concrete company, announces its partnership with Trevelino/Keller, a full-service, digital public relations and marketing firm. Trevelino/Keller is tasked with increasing Sakrete’s...
by Lauren Watt | Feb 6, 2018 | Blog
We recently had the opportunity to work with a new business owner, who was looking to market gym wear to a “whoever will buy” audience. While this was not a bad place to start, we knew we had to figure out and document who his audience really was if we wanted to make...
by Lauren Watt | Feb 2, 2018 | Blog
I remember the first year like a childhood house. Experiences inside the four walls, faces of the people who traipsed through at one time or another and, of course, the milestones. We’ve had a number of them over 15 blink-of-an-eye years … with so much of it...
by Lauren Watt | Jan 31, 2018 | Blog
The other day I walked into a prospect’s new office space. It was beautiful, modern and minimalist. I wanted to live there, admittedly because I’m a modernist. As I headed back to my own office, I had envy, even having relocated our firm into new digs just three weeks...
by Lauren Watt | Jan 19, 2018 | Blog
Leery of using social media for your brand? You’re not alone. Companies misuse (or simply misunderstand) social media all the time, and results can be disastrous. A quick Google search will lead you to plenty of corporate socializing attempts gone awry – not to...