by Dean Trevelino | Aug 25, 2021 | Blog
Content is the crux of branding, lead gen and sales campaigns within the digital landscape. Marketing that content is a dynamic exercise, and tactics are constantly ebbing and flowing ineffectiveness. Right now, personalization is propelling concise, convenient...
by Elisa Suri | Jul 28, 2021 | Blog
As public relations pros and media relations mavens, we understand that the journalists we’re pitching on behalf of our clients are inundated with emails, phone calls and DMs from industry peers mirroring our efforts. Anyone on Outlook or Gmail can appreciate that...
by Dean Trevelino | Jul 21, 2021 | Blog
If you enjoy lists that are too long to be helpful and incessant targeted ads, you’re going to love Googling “online collaboration tools.” It’s impossible to overstate the pandemic’s impact on demand for remote workflow solutions. As some...
by Max Patel | Jul 13, 2021 | Blog
There were more than 8,000 marketing tech solutions released in the last year alone. While some of them were masked by the need for better connectivity for marketers during the pandemic, it’s hard to ignore the 13% increase year over year. And with the new...
by Dean Trevelino | Oct 8, 2020 | Blog
Share Your Stories. It was recently announced that an Atlanta intown institution shuttered its original and final Octane Coffee House, another casualty of the pandemic’s will to keep the working class confined to their home Zoom. Octane is personal to us. We launched...
by Dean Trevelino | Sep 29, 2020 | Blog
Be Wary of Integrated Bias. Most companies of size believe integrated communications is the path to building brands, launching products, capturing market share. Some will even refer to it as 360 brand marketing. We would agree on both fronts. Integrated is the path to...