by Dean Trevelino | Sep 21, 2019 | Blog
What does it mean to be a disruptor? Well, how does one influence an entire industry and come out on top? Simple – it takes vision, timing and fresh way to solve pain points, pain points that have been obvious sometimes for decades or that surface with little warning...
by Dean Trevelino | Jul 17, 2019 | Blog
We like to compete as much as the next company. Maybe even a bit more. And yes, we want to win. Not at all costs or really, any costs. We win with sweat equity … resourcefulness, a sense of urgency … team play. So it may come as a surprise, even sound like a...
by Katie Huff | Jul 9, 2019 | Blog
Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for...
by Dean Trevelino | Jul 1, 2019 | Blog
At T/K we are consumed by the role we play in tackling our client’s business opportunities and challenges. In that same spirit, it’s important to look inside our agency and challenge not only how we engage with our communities, but what role we should play. The T/K...
by Dean Trevelino | Apr 17, 2019 | Blog
As a digital strategist I’m often asked for my perspective on new tools and technology. Fortunately I’m always on the lookout. Here’s a rundown of the litany of snazzy “solutions” that have crossed my desk in recent months: machine learning for media optimization....
by Nick Parker | Mar 15, 2019 | Blog
Want a more peaceful and productive work environment? Change the color. As a graphic designer, it’s my job to introduce color into projects — in logos and brand identities we craft, on the marketing collateral we design and even on the websites we build for...