Who Should Handle Social Media?

Who Should Handle Social Media?

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for...
What’s On Our Mind

What’s On Our Mind

At T/K we are consumed by the role we play in tackling our client’s business opportunities and challenges. In that same spirit, it’s important to look inside our agency and challenge not only how we engage with our communities, but what role we should play. The T/K...
Back to Basics

Back to Basics

As a digital strategist I’m often asked for my perspective on new tools and technology. Fortunately I’m always on the lookout.  Here’s a rundown of the litany of snazzy “solutions” that have crossed my desk in recent months: machine learning for media optimization....
Recalibrate Your Workplace Mindset With Color

Recalibrate Your Workplace Mindset With Color

Want a more peaceful and productive work environment? Change the color. As a graphic designer, it’s my job to introduce color into projects — in logos and brand identities we craft, on the marketing collateral we design and even on the websites we build for...
Facebook Ads Done The Right Way: Don’t Obsess Over KPIs

Facebook Ads Done The Right Way: Don’t Obsess Over KPIs

Brands/businesses often use social media advertising, Facebook in particular, with the goal of growing sales. Many want results overnight. But that’s not exactly how it works. Social advertising is a journey rather than a destination. On this journey, however, it’s...