Facebook Ads Done The Right Way: Don’t Obsess Over KPIs

Facebook Ads Done The Right Way: Don’t Obsess Over KPIs

Brands/businesses often use social media advertising, Facebook in particular, with the goal of growing sales. Many want results overnight. But that’s not exactly how it works. Social advertising is a journey rather than a destination. On this journey, however, it’s...
One Meeting. One Client. One Focus.

One Meeting. One Client. One Focus.

Trevelino/Keller recently introduced a new philosophy around client service management, one that revolves around focus for the sake of productivity.  You would think it should be a given, but in today’s multi-tasking-obsessed world, more often that’s not the case. One...
The “Big Game” Publicity Touchdown

The “Big Game” Publicity Touchdown

All eyes will be on Atlanta over the next several weeks as the city prepares for the nation’s biggest sporting event on February 3. Along with the championship game comes a boost in economic activity from the thousands of fans who travel from far and wide to see the...
The Impact of Social Media And Its Influencers

The Impact of Social Media And Its Influencers

Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed to “word of screen.” As a society, we follow and obsess over complete...