Measuring Earned Media: How To Be Smarter

Measuring Earned Media: How To Be Smarter

Like all PR agencies, media monitoring and reporting is a key part of the services we provide to our clients. But historically, the tools and software to support this basic element of public relations have failed to lead the industry into a new position of...
Intelligence: The Backbone of Client Service

Intelligence: The Backbone of Client Service

Working with clients is one exciting element of what we do as an agency. Empathizing alongside them, working to build effective strategies, supporting their objectives…I find these all to be rewarding aspects of my day-to-day activities. In addition, one of the most...
Image vs. Reality: Gen Z Expects Better

Image vs. Reality: Gen Z Expects Better

It’s no secret that as a society, we idolize celebrity as a whole. In music, for example, the frontperson of a band usually holds immense adoration in the mind and heart of the avid listener. Fans can attach a lifetime of deep emotion to a single song, an entire body...
The Role of Comms in a Crisis

The Role of Comms in a Crisis

Last week was Atlanta Cyberweek – hosted by the Metro Atlanta Chamber and Baker Donnelson. The week provided insight into the Georgia cybersecurity ecosystem and offered attendees the opportunity to have real-world practice in the ever-evolving cyber security...