by Lauren Watt | Oct 5, 2018 | Blog
Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside this industry, this means having to adapt how we approach media relations,...
by Lauren Watt | Sep 28, 2018 | Blog
In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured… Forbes, Fast Company and Wall Street Journal, to name a few. But...
by Lauren Watt | Sep 13, 2018 | Blog
It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see. These days it seems as if positive news is hard to find, from the moment you log on, and no matter how much one...
by Lauren Watt | May 30, 2018 | Blog
ATLANTA, May 30, 2018 /PRNewswire/ — Trevelino/Keller, a full-service, digital public relations and marketing firm recently ranked nationally and #2 in Atlanta for health/health IT, has been engaged by SOC Telemed, the leader in hospital-based telemedicine....
by Lauren Watt | May 10, 2018 | Blog
I remember the first time I was a victim of it. Socializing online a few years ago, I came across what I thought was the sad, premature death of an actor I admired. He wasn’t young, but he was at the top of his career, delivering riveting performances with amazing...
by Lauren Watt | Apr 24, 2018 | Blog
Remember the early days of social media? Facebook was the province of college students, indie bands hoped to make it big on MySpace, and no one had heard of job titles like social media manager or content analyst. Now that social media is an industry unto itself, it...