by Lauren Watt | Apr 24, 2018 | Blog
Remember the early days of social media? Facebook was the province of college students, indie bands hoped to make it big on MySpace, and no one had heard of job titles like social media manager or content analyst. Now that social media is an industry unto itself, it...
by Lauren Watt | Apr 19, 2018 | Blog
Patience is said to be a virtue, and no one is more familiar with the realities of this cliché than public relations professionals. Landing the right coverage for your client can take months of planning, and in some cases in even years. Even in a digital-focused...
by Lauren Watt | Mar 7, 2018 | Blog
ATLANTA, March 7, 2018 /PRNewswire/ — Sakrete®, the first ready-mix bagged concrete company, announces its partnership with Trevelino/Keller, a full-service, digital public relations and marketing firm. Trevelino/Keller is tasked with increasing Sakrete’s...
by Lauren Watt | Feb 6, 2018 | Blog
We recently had the opportunity to work with a new business owner, who was looking to market gym wear to a “whoever will buy” audience. While this was not a bad place to start, we knew we had to figure out and document who his audience really was if we wanted to make...
by Lauren Watt | Feb 2, 2018 | Blog
I remember the first year like a childhood house. Experiences inside the four walls, faces of the people who traipsed through at one time or another and, of course, the milestones. We’ve had a number of them over 15 blink-of-an-eye years … with so much of it...
by Lauren Watt | Jan 31, 2018 | Blog
The other day I walked into a prospect’s new office space. It was beautiful, modern and minimalist. I wanted to live there, admittedly because I’m a modernist. As I headed back to my own office, I had envy, even having relocated our firm into new digs just three weeks...