by Lauren Watt | Dec 14, 2017 | Blog
What’s a smart way to track your agency’s growth and evolution? The client roster, yes. Staff size counts, too, as does work scope. But a metric that’s sometimes overlooked is prizes and awards, and we don’t just mean the quantity of them. Trevelino/Keller...
by Lauren Watt | Dec 11, 2017 | Blog
Holiday marketing can feel like a trap. If you decide to do it, you risk tripping over the tired cliches of well-worn PR territory. But if you ignore the holidays altogether, you could alienate clients and audiences (not to mention look a bit Grinch-y). Bringing...
by Lauren Watt | Dec 8, 2017 | Blog
This December, T/K and friends headed to the far north – Alpharetta, to be specific – for winter. Once a quarter, we gather to enjoy wine and good company at our Winepreneurs.Club meeting, a one-of-a-kind networking experience that sets our agency apart. At...
by Lauren Watt | Nov 30, 2017 | Blog
I recently attended a gathering of “Who’s Who in PR,” something I admit I rarely do. It proved to be both predictable — in the questions about challenges we’re facing, how we measure impact and what keeps us up at night — as well as insightful in the variety of...
by Lauren Watt | Nov 14, 2017 | Blog
Trevelino/Keller has differentiated its practice by balancing its focus on Health/Wellness and Health/IT, leveraging its long-standing success on the technology side with its continued interests in wellness, nutrition and smart food sourcing. As a result, its Health...
by Lauren Watt | Oct 3, 2017 | Blog
Today’s competitive marketplace has made it essential for companies to not only find new ways to engage with their customers but also create those brand connections in ways that can increase sales. And what better opportunity than the holiday season upon us. When I...