The Digital Magazine As The New PowerPoint

As a graphic designer, I often find myself creating PowerPoint presentations for a wide variety of needs. While a traditional PowerPoint presentation can be useful, they can quickly become boring or repetitive, and they rarely excite those on the viewing end....
Why You Need Technology to Power Local Store Marketing

Why You Need Technology to Power Local Store Marketing

Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that said, for small business owners or franchisees, gathering enough funds or...

Client Retention: A Decade and Counting

Breaking up is hard to do. And when the client/agency relationship is severed, it can be especially heartbreaking. But while we have certainly been on the receiving end of a “Dear John” letter or two, overall Trevelino/Keller is quite successful in the client...
Radical Transparency: Where Does It Belong Today?

Radical Transparency: Where Does It Belong Today?

I believe unconditionally that the success of any company in the early stages of growth depend heavily on its ability to create a culture and a work ethic that’s harmonious.  That’s easier said than done when Men Are From Mars and Women Are From Venus. Layer in...
Three Tips for Early Stage Mobile Startups

Three Tips for Early Stage Mobile Startups

In today’s fast-paced world, anything that makes life easier has a high probability of success, especially when it’s available on a smartphone. In our smartphone-dependent lives, it’s not surprising that the mobile startup industry is booming. Start-Opia Radio had the...