by Dean Trevelino | Dec 21, 2020 | Public Relations
With 17 years under our belt, Trevelino/Keller has seen quite a bit of change in the industry. However, none quite like the current environment, and despite disruptions caused by the pandemic, we remain purposeful and intent on helping companies find their path to...
by Dean Trevelino | Jan 13, 2017 | Public Relations, Social Media Intel
From Pokémon Go to a mom wearing a Chewbacca Mask, 2016 featured an array of brands reaching consumers in new, creative ways via mobile and digital avenues. As an influx of brands established and executed digital and mobile strategies, it may come as no surprise that...
by Kelly Ronna | Jan 9, 2017 | Public Relations
As the marketing landscape shifts towards digital, our franchise clients are understanding the importance of how hyperlocal efforts can have a direct impact on a business. As franchises look ahead to 2017, below are the top five reasons why hyperlocal digital is a...
by Dean Trevelino | Dec 13, 2016 | Public Relations
There’s a land grab going on in the marketing space around digital marketing. It’s as territorial and competitive as college football recruiting and satellite camps — with traditional ad agencies diversifying their paid media with more dedicated to digital and...
by Dean Trevelino | Jul 26, 2016 | Public Relations
I’ve been attending school in the heart of Silicon Valley for the past year. At a certain point in most relationships I’ve formed at school, there comes a time when I get “the pitch”: my counterpart gives me the lowdown on the venture he/she plans to start, “probably...
by Dean Trevelino | Jul 6, 2016 | Public Relations
Finally…Twitter has decided to expand that little white box that we’re supposed to get everything we need to say to the world in 140 characters or less. In a recent announcement, Twitter stated that media links, pictures, quoted tweets and usernames in a reply tweet...