by Dean Trevelino | Feb 10, 2015 | Public Relations
As a recent or upcoming college graduate, seeking employment in the communications industry can be daunting. While it is a beneficial degree in that you can do so many different things with it, it can also be...
by Dean Trevelino | Feb 3, 2015 | Public Relations
The first months of a new job set the tone for the rest of your time there. With a fresh start comes an opportunity to set the bar high, prove reliability and demonstrate hard work ethic. If you have recently entered into a new role and want to make a good first...
by Dean Trevelino | Jun 20, 2014 | Public Relations
On June 19, Arby’s Social Media Manager Josh Martin sat down with Josh Hilimire, CEO of Dragon Army , at Atlanta Tech Village to talk social media best practices and the tweet that changed his career. As head of Arby’s social engagement, Martin was solely responsible...
by Dean Trevelino | Apr 5, 2013 | Public Relations
In the public relations industry, there are often times when you work with a client that has multiple agencies or vendors, whether that means multiple PR agencies handling different tasks, or PR agencies working with creative agencies or digital/marketing agencies. ...
by Dean Trevelino | Mar 27, 2013 | Public Relations
I sat on a plane recently next to a woman reading a self-help book titled “Act Like a Lady. Think Like a Man!” Really? I haven’t read the book, but dislike the premise already. Spurned by Sheryl Sandberg’s “Lean In: Women, Work and the Will to Lead” book, there’s...
by Dean Trevelino | Dec 21, 2012 | Public Relations
There are plenty of reasons to make resolutions, and just as many reasons to break them. In general, I hate resolutions because they never work. They’re made in haste, at a time when we’re already pushed to the limits with obligations and responsibilities. However,...