by Dean Trevelino | Sep 20, 2012 | Public Relations
While many people including myself use Pinterest as a means of escaping our own lives for a few minutes, or hours, to post outfits we would never wear, foods we don’t have the time to cook and houses that cost more than we will ever know, Pinterest does serve as a...
by Dean Trevelino | Sep 11, 2012 | Public Relations
About five months ago I made the bold decision to deactivate my personal Facebook account. I tired of seeing posts about my friend’s kids making their first poopy on the potty and seeing the pictures of the flowers their husbands sent to their office “just because.” I...
by Dean Trevelino | Jul 31, 2012 | Public Relations
I recently attended a lecture by Daniel Mall, Founder/Design Director of SuperFriendly. He shared several great thoughts on creativity, leadership and teamwork to help design beyond the comps. Below are some noteworthy ideas that can benefit any creative team. Clients...
by Dean Trevelino | Jun 13, 2012 | Public Relations
You’ve been living under a rock if you haven’t heard about Kathie Lee’s recent interview gone awry with Martin Short on The Today Show. As a graduate of the Walter Cronkite School of Journalism and Mass Communication and a Journalist, I hold myself to high standards...
by Dean Trevelino | Jun 5, 2012 | Public Relations
Some colleagues and I recently participated in a professional development webinar hosted by Bulldog Reporter’s PR University, Real World PR. The session was called “90 Minutes to More Powerful Online and Telephone Pitches: How to Win Journalist’s Hearts and Make Your...
by Dean Trevelino | May 18, 2012 | Public Relations
Earlier this month, I read a blog about headphones in the office. As a PR agency, we have a no headphone policy, because really if you have headphones in your ears, chances are you aren’t picking up the phone. That seems obvious. But as we’ve grown, we have writers...